‘You smart, you loyal’: how rap culture embraced the meme | Music | The Guardian

Jan 15, 2016 ... From Rick Ross and his 'pear' to DJ Khaled and his, well, everything, rappers are capitalising on the magic of gif-based brand building.

Jan 15, 2016 ... From Rick Ross and his 'pear' to DJ Khaled and his, well, everything, rappers are capitalising on the magic of gif-based brand building.

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2017